This means you should absolutely know how to optimize an image. But, that doesn’t mean you shouldn’t understand the basics of the tech that plays such a huge role in your conversions and retention. Most marketers aren’t coders or designers. Images that aren’t optimized can negatively affect site performance, and therefore, conversions.īoosting customer retention by just 5% can increase profits by 95%.Īnd it’s 5 to 25 times more expensive to acquire a new customer than to retain a current one! What about conversions? Are your web conversions suffering because you haven’t optimized your images? Wonder if that big product image on your new landing page might cause slower loading speeds for your customers? Ever wonder why your product image doesn’t show up when you do a Google search for your product?
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